Agri-Exports Branding: DAMC launched the “Taste Bhutan” collective brand for Bhutanese agricultural products in Singapore with DIA Natural as marketing partner, aiming to boost overseas market access. Hospitality Digital Push: Bhutan’s first National Digital Readiness Benchmark for 204 three-star hotels shows half are digitally advanced, but direct booking and hotels’ control of online presence still lag. Tourism Growth: Bhutan’s H1 2026 arrivals hit 149,141, up 48.14% year-on-year, supported by new air links and fresh hotel openings in Paro and Gangtey. Trade & Market Signals: UK-Bhutan trade more than doubled to £7m in the four quarters to March 2026, driven mainly by UK exports. Private Sector Constraints: A Bhutan Chamber of Commerce and Industry review flagged 111 regulatory issues hindering private sector growth, including slow approvals and overlapping requirements. India-Bhutan Development Finance: India and Bhutan approved 12 new projects worth ₹332 crore and signed a ₹4,000 crore energy Line of Credit during Foreign Secretary Vikram Misri’s visit. Healthcare Investment: Gelephu Mindfulness City Authority partnered with Singapore’s KKH to set up Bhutan’s first IVF centre, bringing training and lab support. Infrastructure Planning: The Gelephu–Tareythang road project reached a key planning milestone, with DPR completion targeted this year and tendering next. Geographical Indications: Bhutan registered its first four GI products—Bumthang Yathra, Bumthang Honey, Dhur-Tandingang Gonthok, and Merak-Sakteng Zoetey—to protect origin-linked quality and raise rural value.